![]() The partnership is intended to give Green Gorilla’s team more control over consistency, cost and efficacy of its line of CBD products.ĭeForest and Saxton shared insight on the company’s strategy for staying ahead of the pack – and scaling to become a leading global brand. In addition, Green Gorilla ultimately will use the soil to grow its own hemp. ![]() Green Gorilla also entered a new partnership with Arizona-based Pure Grow Soil, which will expand the company’s footprint to soil production and sales. While declining to go into specifics, the company said its revenue increased by 275% in the first half of this year compared to the same period in 2017. “We’re not a ginormous company yet,” said Steven Saxton, Green Gorilla’s CEO and founder. Green Gorilla’s products are available for sale online in the United States and Brazil, with plans to expand to Canada and the United Kingdom they also are on shelves in more than 1,000 retail stores in the United States. Food and Drug Administration (FDA), strategic product development and pricing as well as vertical integration. Green Gorilla could be an exception, bolstered by manufacturing in a lab registered with the U.S. market for hemp-derived CBD products is expected to approach $600 million this year, according to cannabis research firm Brightfield Group, and brands are eager to capitalize on the surging popularity of THC’s nonpsychoactive relative.ĭespite a rosy outlook for the market, not every brand hawking hemp-derived CBD products is positioned to succeed. Type CBD into a search engine and it will populate with new brand names every day, said Steve DeForest, the chief operating officer and chief compliance officer for Los Angeles-based Green Gorilla, a manufacturer and online retailer of hemp-derived CBD oils, topicals and pet products.
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